Forget B2B or B2C…Make it Human to Human ( H2H ) - Alkaye Media, Westmont

Don’t get me wrong. Nobody loves technology more than I do. Well, I guess there are some, but what I mean is I am excited about the possibilities and the future growth that seems to pick up speed every day. I’m always trying to learn more and keep up with what’s happening in the digital world. Hey, my business is all wrapped up in the cyber world.

But, at our core, we are tribal beings. Business, like life itself, is about relationships. Yes, it’s about the product. Nobody’s going to want an inferior product. But everybody knows that, so most business people are pretty sure whatever it is they are offering is worth having. So, then, it really does become all about the connection. One of the best ways to do that is through storytelling. People are drawn to stories. Facebook is a perfect example of that. Stories on Facebook that “go viral” are the stories that touch the heart, make us feel better about mankind, make us feel better about ourselves. This one happens to be my favorite, and I so hope it is true, but even if it’s not, it sums up what I think about dogs. Capitán my hero. Stories you share about your customers are a great way to make your visitors realize that you are tuned in to people, not just sales.

You can share your successes. Reviews or testimonials do a great job of “keeping it real”. Do I have to say, they need to be authentic? What’s even more effective? Video testimonials, of course.

Use social media. After all, people put the social in social media. There are some concrete things you can do on social media that engage other people and get folks to know you on the business and personal level.

• Ask for pictures/share pictures.
• Reply to any comments you are fortunate enough to get.
• Profile the folks you work with.
• Publish a contest.
• Host surveys and questionnaires.
• Support a charity or a cause, just because it’s the right thing to do. Get your customers involved.

The main thing to remember is that making your customer the most important member of your business team will anchor your business exactly where it should be anchored.

✔Be yourself.

✔Act like a human being…that’s what you are.

✔ Engage, involve, go the extra mile.

We are all making an H2H connection each day. The times when I get this humanizing thing right, are the times when I realize why I am in this business. AMG is a H2H endeavor...helping people share their stories using video and other digital media with their businesses.

For any video needs, contact Alkaye Media, 630/971-8700. A proud member of www.platinumnetworkingassociates.com